Although the phrase, "The American Dream" has, in recent times, become a trite and much overused expression, for brothers Evan and Chad Horstman, the success they have achieved, especially during such a downtrodden economy, with their online lingerie and costume business, Yandy.com, proves that it may not be so cliché after all. With overwhelming growth forcing the brothers to move up to a new 30,000 square foot warehouse in Phoenix, AZ, expansion is inevitable for Yandy.com
Evan and Chad started Yandy LLC, by first selling lingerie online in January, 2005. In the time since, their business has increased so much so that it takes more than 30,000 square feet of warehouse space to accommodate all of the inventory featured on their site, encompassing thousands of products from Halloween costumes, lingerie, panties, sleepwear, swimwear, dresses, shoes, hosiery, club wear, rave wear and more.
Success did not come easily for the Horstman brothers, nor did it come overnight. Chad, a computer information systems graduate from Arizona State University, made several attempts at internet start-ups over the years but it was not until he teamed up with his brother, Evan, to start Yandy.com did things start to take off. Together, with their diverse business backgrounds, they joined forces and made Yandy the success that it is today. "Sexy lingerie is just something that people prefer to buy online and we were going to give them that option," said Chad.
Was Evan, a former supply chain-manager at Boeing, afraid to leave his safe and secure career path and go out on a limb to venture in to a start-up company of this nature? Naturally. "I worked really hard to get my job at Boeing and I really struggled with my decision to leave. I also knew, however, that through my previous experience in various small business and retail stores we could be successful with this endeavor," said Evan. "In the end, I decided that I am only young once and now is the time to take a chance. I never doubted that with hard work we would make it."
Using their own funds, the Horstman brothers began selling lingerie and hosiery out of Chad's garage. They later expanded into the sexy Halloween costumes market and more recently rave wear which has helped expand their business.
Come that first September in the business, the Horstman brothers became instantly "swamped", as Chad puts it, with orders. "We had so many orders we weren't sure how to handle it at first," said Chad. "We ended up having to turn my garage, hallways and even bedrooms into a veritable warehouse of sorts."
Not only did they immediately have to hire a full-time order puller and packer, but the entire family and all of the friends they could muster helped out with ensuring packages where being shipped out no later than the next day after the order was placed. They often times worked, quite literally, around the clock to get the orders out in a timely manner, a unique feature of Yandy they still honor to this day.
Since those humble beginnings, Yandy has expanded to several warehouse facilities, more than 30 full-time, year-round employees, nearly 100 temporary employees and has lamented itself as one of the top online providers of sexy Halloween costumes for women. Not only that, Yandy has also ventured out to feature a bridal registry for soon-to-be newlyweds as well as added an extensive rave wear section, swimwear and clothing to the already comprehensive collection of products features on the site. The Horstman brothers have even began to create their own line of Yandy branded Halloween costumes, dresses and lingerie with the help of some of the top designers in the industry.
Over the years, the Horstman brothers have prided themselves on being the industry leaders when it comes to customer service. "When it comes to customer service," says Evan, "no one else comes close to the service we offer in our industry. We understand our customers. We get our products to our customers within an industry-best of two to three business days and we ship all orders within two hours of receiving them during business hours, even during our busiest of times," boasts Evan. "If someone orders Friday night they are 'wowed' when they receive their order on Monday."
In addition to Yandy's stellar shipping track record, it is also very easy to get in contact with a customer service representative. Yandy offers a toll-free number that connects directly to one of Yandy's customer service agents, from 8 a.m. to 6 p.m. Monday through Friday and from 10 a.m. to 5 p.m. on Saturday and Sunday, which is rarely offered in the online retail industry. Customers can also contact a Yandy customer service agent via email and receive a response within minutes. For the more technologically minded customers, Yandy also offers the option to reach out via live chat during normal business hours.
As for the cherry on top of the customer satisfaction sundae, Yandy consistently maintains a low mark-up on all of the items found on the site, which allows for customers to purchase several items at a time, affordably. "We want our customers to leave completely satisfied with their experience shopping with us," said Chad. "What better way to achieve that then by offering the lowest prices around?"
Ever the technologically savvy businessmen, the Horstman brothers have embraced the changing world around them when it comes to technology. "We saw a need over the past year to evolve even further," says Chad. "We decided we needed to offer customers wishing to shop at the ease of their fingertips from their smart phones and hand held devices the ability to do so. We buckled down and created an easy-to-navigate, mobile web site with resounding success," said Chad.
With year over year growth and success the Horstman brothers hope to have a long road to even greater success in their future. "There is no such word as 'can't' in our business," says Evan. "We have surrounded ourselves with the best team around, we go fearlessly in to every new venture and we have all of the hopes that Yandy will continue to grow and progress, securing us as the best place to sh women's coats op online."
E-commerce is on the rise and Yandy.com is one of the largest online retailers of lingerie, sexy Halloween costumes, swimwear and clothing on the web. Founded in 2003, Yandy boasts more than 6,500 products always in stock at easily affordable prices. Yandy ensures that every customer will receive a safe, secure and private online shopping experience and is backed by COMODO online security and Google Checkout. Yandy is dedicated to customer service and only sells what is in stock which allows for quick, same day shipping. Offering the highest quality products at the most affordable prices in the market, Yandy has become a leader in ecommerce. Yandy works closely with all of the manufacturers they distribute for and hand select all of the items on the Web site to ensure customers have the largest and most diverse collection to choose from. In addition, the customer service team at Yandy is unrivaled. With attentive and helpful operators, should a question or problem arise, the customer service team at Yandy is always willing and able to assist. At Yandy, every customer can Be Sexy.