Saturday, December 8, 2012

Posh Couture Expands To Online Luxury Boutique

Posh Couture, a fashion boutique based in Ashburn, VA has expanded with the launch of its online shopping site, The online shopping site is the latest extension of the Posh Couture brand which was launched in 2007, by Jewell Green, wife of former Washington Redskin and Pro Football Hall of Famer Darrell Green. "Posh Couture began with our going to market and bringing back exciting and unique clothing and accessories for women that are different from what you find in more traditional stores," Green says. The in-home shopping parties grew to larger-scale fashion and accessory showcases, now held in hotels and other venues throughout the area. Green then invited a variety of other boutique vendors, most of whom are women, to participate as well.

After seeing the success of the shopping parties – now incorporated under the umbrella of "Posh Girl Events" – Green decided to add an online component to the Posh shopping experience. She revamped Posh Couture's web site, to showcase not only Posh's apparel, but also items from other sources that Green believes her clients will love. "I personally choose everything that you see and I love to showcase new products and concepts to our clients and really, the world!" is like visiting a luxury department store with personal shopping service in the comfort of your own home. The "Collection" features the season's newest boutique clothing. "Posh Girl" has the latest clothing for savvy contemporaries. Pearl and other jewelry can be found in "Baubles", and in the "Posh Library" you can find the latest fashion best-sellers. Celebrity favorite "Honesty Jewelry" chose as one of the company's limited online retailers so it has its own section. Such products as the skin care line Perfect Organics and Bella Luxe Lash Drops, a vitamin that promotes healthier and faster growing eyelashes can be found in "Beauty". The "Essentials" section offers items like Fashionista flats. There is also a section for stationery by couture greeting card designer Aaron Potts.

"When we started Posh, our target customer was about 30 year old and up. However, we found we also attracted younger clients and that encouraged us to include brands in other categories such babies and the home, so we can provide our clients with a wide range of what they need," Green says. She is also building a reputation for very personalized customer service. "People write us notes when they receive their purchases, commenting on how much they love what they received and the packaging, and we write them back. So we always offer personalized service and often converse with our customers!"

Green says, "We rotate merchandise weekly so that our customers are not always seeing the same things. So if you see something you want, you need to order it. We keep limited quantities on hand to keep the variety interesting.

To top things off, Green sends out a daily email to subscribers, "Posh's Black Book", with tips for living and enjoying the Posh life. She says, "For some the term Posh implies something that is elegant, expensive and exclusive, which is why I chose the name to represent the company. But it doesn't mean to live a life of self-indulgence and excess. It's not just about your wardrobe, but instead it's about living your complete life in a healthy, successful and beautiful manner."

Not only has Green created a unique shopping experience for her clients through the Posh brand, she has created a networking environment for women in business that is not limited to other women in retail. Clients who meet at Posh events regularly establish business connections and discover how they can support each other. Donations from Posh Girl Events support health and charitable women's coats causes such as the Miss America's Outstanding Teens scholarship fund. "I am excited about bringing people together under the Posh brand so they can have fun with fashion, be successful and help others", Green says.

As if she did not have enough on her plate, Green is Committee Chair for Northern Virginia Fashion Week coming up this fall. "I'm very excited about being involved…this will be a great showcase for the region," she says.


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