Very.co.uk Reveal Celebrity Style Survey Results

The fight for the style crown is on! Results of Very.co.uk's celebrity style survey, which asked custome women's coats rs to vote for the most stylish parents and children, shows that children have become the new style authorities.

The original Queen of Pop, Madonna, ranks as one the least stylish icons winning only 1% of the parent vote, whilst daughter Lourdes' topped the children's style poles with 17%. In joint first position as most stylish child, Lourdes is joined by five year old, Suri Cruise while mother; Katie Holmes lags behind her offspring with only 9%.

It was a case of a cool kid eclipsing the style of her mother also in the Smith household. Actress, Jada Pinkett-Smith failed to feature in results receiving no votes from the Very.co.uk research panel while 11 year old daughter, Willow Smith ranks 3rd also beating her father, Men in Black star, Will Smith who only manages 6th place.

Hollywood hunk, Brad Pitt also takes a knock in the study with the eldest of his brood, Maddox, achieving 2% more votes than him.

The few parents that still lead the style stakes include Gwen Stefani, Victoria Beckham, Angelina Jolie and Nicole Richie; all secured more votes than their kids.

The trend of kids carrying more style than their parents is echoed by retail guru, Mary Portas who recently said, "In the 60's women didn't want to dress like their mothers. Now we've ended up with women dressing like their daughters."

The key to fashion success, be it adult or child appears to be a confident and consistent signature style. Perhaps Madonna stick to her own wardrobe and stop borrowing Lourdes' clothing and Katie should take back Suri's clothes allowance and use it for herself?

Full results:

Celebrity Parents    

Gwen Stefani: 23%
Victoria Beckham: 22%
David Beckham: 14%
Angelina Jolie: 12%
Katie Holmes 9%
Will Smith: 9%
Nicole Richie: 5%
Brad Pitt: 4%
Jamie Oliver: 3%
Madonna: 1%

Celebrity Children

Lourdes: 17%
Suri Cruise: 17%
Willow Smith: 14%
Brooklyn Beckham: 12%
Justin Beiber: 12%
Romeo Beckham: 9%
Kingston Rossdale: 7%
Daisy Oliver: 7%
Maddox Jolie-Pitt: 6%
Harlow Ritchie: 2%

Notes to Editors:

• Very.co.uk is part of Shop Direct Group, the UK's largest online and home shopping retailer with sales of circa ?1.7 billion
• The Group has 5m active customers across the business

?Other brands with the Shop Direct Group portfolio include Littlewoods, isme, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Choice and K&Co

• Shop Direct Group is the largest full price branded clothing and footwear retailer in the UK, 2nd largest online clothing retailer in the UK, 3rd largest bedding and mattress retailer in the UK, 4th largest sportswear retailer in the UK and 5th largest electrical retailer in the UK.

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